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APT’s Strategic Insights Tools Licensed by McDonald’s

March 22nd, 2016 | Posted by Sarah Griswold in Restaurants - (Comments Off on APT’s Strategic Insights Tools Licensed by McDonald’s)

APT recently announced that McDonald’s USA, LLC has chosen to license APT’s Test & Learn ® and Menu Analyzer software solutions to analyze strategic initiatives, including new food introductions and menu optimization. In the press release, Kristy Cunningham, McDonald’s Senior Vice President of Strategy and Insights, commented, “APT’s software has given us a platform to measure the cause-and-effect impact of our initiatives more rapidly, accurately and efficiently…APT’s software helped us understand that ‘All Day Breakfast’ generated incremental business by attracting new customers and leading to larger check sizes for existing customers. This initiative was a primary driver of growth in our most recent quarter.”

APT’s Software to be Licensed by Bob Evans

January 26th, 2016 | Posted by Sarah Griswold in Restaurants - (Comments Off on APT’s Software to be Licensed by Bob Evans)

APT recently announced the news that Bob Evans has chosen to license APT’s Test & Learn ® and Menu Analyzer software solutions to analyze initiatives across pricing, promotions, products, and marketing, among other areas. In the press release, John Fisher, Bob Evan’s Chief Concept Officer and Executive Vice President, commented, “After analyzing a few key initiatives with APT, we’re transitioning to using the software more broadly and institutionalizing the Test & Learn ® process across our organization. We want to make sure we’re leveraging the software wherever possible to accurately measure the cause-and-effect impact of initiatives and make more profitable decisions.”

Restaurant Of The Future: The Top Restaurant Trends For 2016

December 18th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on Restaurant Of The Future: The Top Restaurant Trends For 2016)

In a byline for Restaurant Report, APT SVP Jonathan Marek provides insights on the top 5 trends for the restaurant industry in 2016. He writes, “Many restaurants have already started adopting new technologies, including mobile apps, tabletop tablets, and drive-thru screens. In 2016, we expect to see adoption increase and restaurants to use technologies in new, dynamic ways.”

 

How big data is changing retail and restaurant businesses

October 28th, 2015 | Posted by Mckenzie Harper in Restaurants | Restaurants - (Comments Off on How big data is changing retail and restaurant businesses)

APT is featured in an Information Age article on how retailers and restaurants can use big data to gain an accurate view of performance and try new ideas to improve profitability. Click here to read the full article, which includes insights from the APT Index.

KFC UK Licenses APT’s Test & Learn Software

September 8th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on KFC UK Licenses APT’s Test & Learn Software)

APT recently announced that KFC UK and Ireland has signed an agreement to license APT’s Test & Learn ® for Sites software to test business initiatives across its restaurants. KFC UKI also uses APT’s Test & Learn ® for Customers software to optimize their customer-targeted initiatives. In the press release, Paula MacKenzie, Chief Finance and Development Officer at KFC, remarked, “APT helped us take our culture of innovating through conducting ‘business experiments’ to the next level, making it more accurate, efficient and process-driven. We are already in the process of designing new tests using APT’s software and are looking forward to analyzing many other high-value initiatives.”

From Pizzas To Cocktails The Data Crunching Way, APT Featured in BBC

August 18th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on From Pizzas To Cocktails The Data Crunching Way, APT Featured in BBC)

An article in BBC discusses how Pizza Hut Restaurants UK is using APT’s Test & Learn ® software to help them make data-driven decisions, including for their large remodel investments and menu changes.

The Future of Customer Data for Restaurants

August 5th, 2015 | Posted by Mckenzie Harper in Restaurants | Restaurants - (Comments Off on The Future of Customer Data for Restaurants)

APT SVP Jonathan Marek discusses the growing importance of collecting and generating insights from customer data. Watch this video to hear his thoughts.

APT Index: May Restaurant Sales Increase [+3.3%], with Strong Growth on Memorial Day

June 11th, 2015 | Posted by Mckenzie Harper in Restaurants - (Comments Off on APT Index: May Restaurant Sales Increase [+3.3%], with Strong Growth on Memorial Day)

APT announced today that the APT Index of restaurant sales increased [+3.3%] nationwide in May 2015, compared to May of last year, with an even higher increase on Memorial Day Weekend [+5.2%]. The APT Index of quick-service restaurant (QSR) sales increased [+5.2%], while the APT Index of full-service restaurant (FSR) sales increased [+1.4%]. Click here to read the full report.

White Castle Continues to License APT’s Software

May 27th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on White Castle Continues to License APT’s Software)

APT recently announced that White Castle renewed its partnership with APT and will continue to license APT’s Test & Learn ® and Menu Analyzer software solutions. Mike Tolle, Director at White Caster, remarked, “Beyond significantly enhanced analytic accuracy, the speed and automation APT provides enables us to analyze and act based on our tests rapidly. We’re able to see results of our actions in nearly real time, which greatly increases our ability to roll out strategies that improve guest experience and profits right away.”

California Pizza Kitchen Continues to License APT’s Test & Learn Software

May 20th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on California Pizza Kitchen Continues to License APT’s Test & Learn Software)

APT recently announced that CPK has decided to renew its partnership with APT and will continue to license APT’s Test & Learn ® software. CPK will use the software to evaluate, tailor, and target initiatives designed as part of its “Next Chapter,” including new menu options and customized offers. CPK’s Katie Anderson, SVP of Finance, commented, “APT’s Test & Learn ® software enables us to accurately evaluate new ideas on a broad range of metrics. Using APT, we are able to determine which location types and guest segments respond best to specific initiatives.”