APT CEO Anthony Bruce discusses recent trends in Big Data analytics.
APT CEO Anthony Bruce discusses recent trends in Big Data analytics.
APT President Patrick O’Reilly discusses how restaurants are using Test & Learn to improve the return on their capital investments.
Quick service and fast casual restaurants are all about convenience. With easy-to-order menus and fast speed-of-service, many chains target the grab-and-go consumer. In recent years, an increasing number of restaurants have begun experimenting with mobile ordering to make it more convenient for guests to order food from anywhere; for example, KFC has followed in the footsteps of sister brand Pizza Hut and experimented with mobile ordering.
FSR Magazine recently published an article by Jonathan Marek, APT SVP, about strategies to consider both before implementing a loyalty program and once one is in place. Here is the link to the article: http://www.fsrmagazine.com/service/should-you-implement-guest-loyalty-program
Due to delayed spending on remodels during the “Great Recession,” some restaurant leaders today are confronted with how to address an aging fleet of restaurants. In general, capital programs are both a necessity to maintain brand standards across a restaurant network, and an opportunity to drive incremental cash flow. When executed correctly, with the appropriate emphasis on accurate and actionable measurements, remodels can drive significant shareholder value. (more…)
Check out a recent byline from APT SVP Jonathan Marek about moving beyond product testing: NRN_Maximize Profit with testing.
APT SVP Jonathan Marek recently wrote a byline in QSR Magazine, which outlines the following five trends for restaurant executives to watch in 2013:
-QSRs taking steps to compete with Fast Casual
-Understanding how to optimize labor given recent legislation
-Determining optimal pricing given increasing commodity and labor costs coupled with continuing consumer pressures
-Using mobile more effectively
-Investing in in-restaurant technologies
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