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APT’s Strategic Insights Tools Licensed by McDonald’s

March 22nd, 2016 | Posted by Sarah Griswold in Restaurant Analytics - (Comments Off on APT’s Strategic Insights Tools Licensed by McDonald’s)

APT recently announced that McDonald’s USA, LLC has chosen to license APT’s Test & Learn ® and Menu Analyzer software solutions to analyze strategic initiatives, including new food introductions and menu optimization. In the press release, Kristy Cunningham, McDonald’s Senior Vice President of Strategy and Insights, commented, “APT’s software has given us a platform to measure the cause-and-effect impact of our initiatives more rapidly, accurately and efficiently…APT’s software helped us understand that ‘All Day Breakfast’ generated incremental business by attracting new customers and leading to larger check sizes for existing customers. This initiative was a primary driver of growth in our most recent quarter.”

APT’s Software to be Licensed by Bob Evans

January 26th, 2016 | Posted by Sarah Griswold in Restaurant Analytics - (Comments Off on APT’s Software to be Licensed by Bob Evans)

APT recently announced the news that Bob Evans has chosen to license APT’s Test & Learn ® and Menu Analyzer software solutions to analyze initiatives across pricing, promotions, products, and marketing, among other areas. In the press release, John Fisher, Bob Evan’s Chief Concept Officer and Executive Vice President, commented, “After analyzing a few key initiatives with APT, we’re transitioning to using the software more broadly and institutionalizing the Test & Learn ® process across our organization. We want to make sure we’re leveraging the software wherever possible to accurately measure the cause-and-effect impact of initiatives and make more profitable decisions.”

How big data is changing retail and restaurant businesses

October 28th, 2015 | Posted by Mckenzie Harper in APT Index | Restaurant Analytics - (Comments Off on How big data is changing retail and restaurant businesses)

APT is featured in an Information Age article on how retailers and restaurants can use big data to gain an accurate view of performance and try new ideas to improve profitability. Click here to read the full article, which includes insights from the APT Index.

The Future of Customer Data for Restaurants

August 5th, 2015 | Posted by Mckenzie Harper in Restaurant Analytics | Restaurant Trends - (Comments Off on The Future of Customer Data for Restaurants)

APT SVP Jonathan Marek discusses the growing importance of collecting and generating insights from customer data. Watch this video to hear his thoughts.

APT Index: May Restaurant Sales Increase [+3.3%], with Strong Growth on Memorial Day

June 11th, 2015 | Posted by Mckenzie Harper in APT Index - (Comments Off on APT Index: May Restaurant Sales Increase [+3.3%], with Strong Growth on Memorial Day)

APT announced today that the APT Index of restaurant sales increased [+3.3%] nationwide in May 2015, compared to May of last year, with an even higher increase on Memorial Day Weekend [+5.2%]. The APT Index of quick-service restaurant (QSR) sales increased [+5.2%], while the APT Index of full-service restaurant (FSR) sales increased [+1.4%]. Click here to read the full report.

APT Index: April Restaurant Sales Up [+3.6%], Marking Another Month of Strong Growth

May 12th, 2015 | Posted by Mckenzie Harper in APT Index - (Comments Off on APT Index: April Restaurant Sales Up [+3.6%], Marking Another Month of Strong Growth)

APT announced today that the APT Index of restaurant sales for April 2015 increased [+3.6%], compared to April of last year. The increase was driven by an increase in check size [+3.4%]. The APT Index of quick-service restaurant (QSR) sales increased [+5.9%], while the APT Index of full-service restaurant (FSR) sales increased [+2.3%]. Click here to read the full report.

APT Index: March Same-Store Restaurant Sales Increase [+3.5%]

April 13th, 2015 | Posted by Mckenzie Harper in APT Index | Restaurant Trends - (Comments Off on APT Index: March Same-Store Restaurant Sales Increase [+3.5%])

APT today announced that the APT Index of in-store restaurant sales for March 2015 increased [+3.5%] compared with March of last year, as Americans’ view of the economy reached an 8-year high. APT Index quick-service restaurant sales increased [+6.2%], and APT Index full-service restaurant sales increased [+1.6%]. Click here to read the full report.

APT Index: February Same-Store Restaurant Sales Increase [+3.5%]

March 10th, 2015 | Posted by Mckenzie Harper in APT Index | Restaurant Analytics | Restaurant Trends - (Comments Off on APT Index: February Same-Store Restaurant Sales Increase [+3.5%])

APT today announced that the APT Index of in-store restaurant sales for February 2015 increased [+3.5%] compared with February of last year. The increase was driven by an increase in check size [+4.4%]. The APT Index of Quick-Service Restaurant sales increased [+5.5%] and the APT Index of Full-Service Restaurant sales increased [+2.2%]. Click here to read the full report.

8 Tips for Improving Your Testing Process

February 3rd, 2015 | Posted by Admin in Restaurant Analytics - (Comments Off on 8 Tips for Improving Your Testing Process)

Most restaurant chains use in-market tests to help inform decisions. But just running tests isn’t enough. Based on our work with dozens of restaurant brands, here are eight tips for improving your testing process. (more…)

What’s on tap for restaurants in 2015?

January 15th, 2015 | Posted by Admin in Restaurant Trends - (Comments Off on What’s on tap for restaurants in 2015?)

In 2014, more restaurants introduced digital ordering, new labor laws caused executives to re-evaluate their staffing models, and restaurants continued to focus on growing sales in slower dayparts. In 2015, we expect the importance of digital to grow, enabling restaurants to focus more on offering customizable options and sending targeted offers to their guests. Meanwhile, as restaurants continue to streamline their menus, new calorie laws will likely lead to healthier options and new menu layouts. From 15 years of experience working with top restaurant organizations, here are key trends for restaurants this year. (more…)