from APT's Restaurant Practice
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Flying Blind

April 13th, 2010 | Posted by Jonathan Marek in Uncategorized - (Comments Off)

Test & Learn Summit keynote speaker Haim Mendelson had a great quote yesterday from Zynga founder Mark Pincus:

If you’re a visual pilot and you fly in the clouds, your life expectancy is about 180 seconds

A nice metaphor for trying to manage without testing and analytics in a modern business environment!

The Summit is Coming!

April 8th, 2010 | Posted by Jonathan Marek in Uncategorized - (Comments Off)

usersConferenceAPT’s 2010 Test & Learn Summit is coming next week.  34 retail, hospitality, banking, and consumer goods companies will be in San Francisco sharing ideas.  A special welcome to the 6 restaurant companies who will be in attendance.  We’re particularly looking forward to lots of great ideas at the “Food for Thought: Applying Menu Analyzer and Test & Learn for Sites to the Restaurant Business” session.  Here’s a description: (more…)

John Gordon is always worth reading, and his take on Darden vs. Brinker is especially interesting.