In the eternal quest to ban absolutely everything, supervisors in unincorporated Santa Clara County (California, of course!) have banned toys in QSR Kids’ Meals.  While this is believed to be the first such law in the country, it surely won’t be the last.

Which makes us wonder about the consequences, other than upsetting my children (whose grandma lives in unincorporated Santa Clara County). 

This is a “natural experiment”:  how do transaction counts and item mix change when toys are removed?  Like calorie count posting and trans-fat bans, impacted QSRs ought to understand this now, so they can apply the learnings as more restaurants become impacted down the line.