The crew over at Serious Eats did a taste test on fast food breakfast sandwiches, with an unexpected winner.  The interesting thing was why the winner came out on top: a freshly cracked and cooked whole egg.  They even mention the sound of “the magical crack that only a real egg could make”.

It makes us wonder… what’s the economic value of a real egg?  Could this be a differentiator in the increasing crowded breakfast game?  Now that’s a test we’d love to see run.