Related to the made-fresh-in-house opportunity we discussed a couple weeks ago, 3 of the first 4 articles in today’s Restaurant SmartBrief tackle various angles on sustainability and freshness (and the associated marketing!):

• Chains Cast Nets in Search of Sustainable Seafood (featuring McDonald’s, Darden – The Wall Street Journal)
• Wendy’s New Salad Line Signals a Fresh Start (QSRWeb)
• Ex-McDonalds Execs to Launch Healthy Fast Casual Concept (Advertising Age)

What is your organization’s approach to the increasing demand for freshness and sustainability?  Innovate?  Follow?  Ride the backlash (I’m thinking of you, Double Down).  It’s another rich vein for restaurant testing…