BK Extends Premium Testing
Here’s an interesting article from BurgerBusiness, talking about Burger King testing stuffed burgers in Indianapolis. CEO John Chidsey says the idea came out of a lesson learned in the BK Ribs LTO: Consumers are willing to pay higher price points for quality products That might be true, but Burger King will need more data to [...]
Read moreTaco Bell: What Does Value Mean?
A couple weeks back, AdWeek printed an interview with Taco Bell CMO David Ovens. In talking about Taco Bell’s value message, David made the distinction between “price value”, “abundant value” and “quality value”. At the time, it just sounded confusing, but with the Cantina Taco launch I’m really warming to his distinction. And to their [...]
Read moreRed Lobster and Testing in Washington Post
Great article in yesterday’s Washington Post by Steven Pearlstein, covering the history and business applications of testing and calling out Red Lobster’s use of Test & Learn to drive significant improvements in their remodel program.
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