Do Staff-wide Training Investments Yield More Sales?
Earlier this month, Church’s Chicken closed all of its Nashville locations for 18 hours for employees to attend “an intense customer service training boot camp”. While extreme, the “close and train” theme had occurred before. In 2008, Starbucks famously closed all 7,100 of its American stores for 3 hours to train staff. According to a [...]
Read moreOur Initial Thoughts From Restaurant Leadership 2011
Jonathan, Josh, and Michelle from APT enjoyed attending this year’s RLC in Scottsdale. Political punditry aside, the burgeoning marketplace for daily deal sites and social media continued to be a hot topic – as the novelty of these coupon channels wears off, we are seeing operators move past simple redemption stats to understand what impact [...]
Read moreSocial Media: Marketing Steals the “Location, Location, Location” Adage from Real Estate
Location based marketing is “here.” From Chili’s to Target, leading restaurants and retailers are showing an enthusiasm for piloting offerings from a range of hot New York and Silicon Valley start-ups including Foursquare, Shopkick, and Gowalla. While each location-based service (LBS) is unique, they are all oriented around a central core principal: offers and coupons are [...]
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