Consumers Spend $5.1B on Father’s Day WeekendJuly 14th, 2014 | Posted by in Restaurants
The APT Restaurant Index showed that restaurant sales rose [+1.7%] during Father’s Day Weekend this year compared to the same time last year, translating to a total spend of $5.1 billion.
Overall restaurant sales comps remained practically flat in June, with a [-0.06%] decline. A [-1.8%] decrease in number of transactions was offset by a [+1.8%] increase in dollars per transaction.
The APT Index provides restaurant organizations with a hyper-local benchmark of restaurant sales data in the areas immediately surrounding their locations. Based on actual sales data from tens of thousands of restaurant locations, the APT Index helps in creating restaurant-specific benchmarks, understanding the impact of national campaigns and major events, and explaining performance to investors.
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