APT Chairman Co-Authors Harvard Business Review ArticleDecember 15th, 2014 | Posted by in Restaurants
APT Co-Founder and Chairman, Jim Manzi, recently co-authored a Harvard Business Review article with HBS Professor Stefan Thomke about how experimentation can help companies de-risk new ideas and drive innovation. The article details a “checklist” for running business experiments and identifies how Big Data can dramatically improve the experimentation process.
Click here to download a full copy of the article.
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