All articles by: Lisa
A touch-screen “Fries with that?”
Posted on November 29, 2011 by Lisa
With iPad2 sales soaring and the Kindle Fire poised to be a bestseller this holiday season, it’s clear that mainstream consumers have become comfortable with mobile touch-screen shopping. For restaurant chains toying with the idea of adopting tech-forward ordering interfaces, now might be the time to strike. Menus on spill-proof, drop-proof tablet computers are spreading [...]
Read moreCalories Count
Posted on July 28, 2010 by Lisa
Between PR pressures and new legislation, restaurants are looking at a new metric: calorie counts per transaction. The rise of healthy eating means the fall of super-sizing, and fast-food chains have found themselves scrambling to introduce more items (think breakfast) and healthier options (like salads and smoothies). Of course, any change that erodes sales for [...]
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