All articles by: JAtre
Another Day, Another Two Dollars
Posted on December 23, 2011 by JAtre
Since Wendy’s launched its ninety-nine cent menu in 1989, consumer demand has led to value menus in many fast-food chains, and in this economic climate dollar menus are especially popular. Rising food costs, however, have shrunk the already small margins on dollar deals. At the same time, cash-strapped customers are less likely to buy the [...]
Read moreThirsty for More?: How Restaurants Can Combat Declining Drink Sales
Posted on November 29, 2011 by JAtre
As commodity costs rise and restaurant margins are squeezed further, many restaurants were hoping that consumers would continue to be thirsty for high-margin drinks. Unfortunately, in 2011, consumers purchased 846 million fewer carbonated soft drinks; in the past five years, overall drink orders are down by 5%. Restaurants are trying a variety of techniques quench [...]
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