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Author Archives: Sarah Griswold

APT’s Strategic Insights Tools Licensed by McDonald’s

March 22nd, 2016 | Posted by Sarah Griswold in Restaurants - (Comments Off on APT’s Strategic Insights Tools Licensed by McDonald’s)

APT recently announced that McDonald’s USA, LLC has chosen to license APT’s Test & Learn ® and Menu Analyzer software solutions to analyze strategic initiatives, including new food introductions and menu optimization. In the press release, Kristy Cunningham, McDonald’s Senior Vice President of Strategy and Insights, commented, “APT’s software has given us a platform to measure the cause-and-effect impact of our initiatives more rapidly, accurately and efficiently…APT’s software helped us understand that ‘All Day Breakfast’ generated incremental business by attracting new customers and leading to larger check sizes for existing customers. This initiative was a primary driver of growth in our most recent quarter.”

APT’s Software to be Licensed by Bob Evans

January 26th, 2016 | Posted by Sarah Griswold in Restaurants - (Comments Off on APT’s Software to be Licensed by Bob Evans)

APT recently announced the news that Bob Evans has chosen to license APT’s Test & Learn ® and Menu Analyzer software solutions to analyze initiatives across pricing, promotions, products, and marketing, among other areas. In the press release, John Fisher, Bob Evan’s Chief Concept Officer and Executive Vice President, commented, “After analyzing a few key initiatives with APT, we’re transitioning to using the software more broadly and institutionalizing the Test & Learn ® process across our organization. We want to make sure we’re leveraging the software wherever possible to accurately measure the cause-and-effect impact of initiatives and make more profitable decisions.”

Restaurant Of The Future: The Top Restaurant Trends For 2016

December 18th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on Restaurant Of The Future: The Top Restaurant Trends For 2016)

In a byline for Restaurant Report, APT SVP Jonathan Marek provides insights on the top 5 trends for the restaurant industry in 2016. He writes, “Many restaurants have already started adopting new technologies, including mobile apps, tabletop tablets, and drive-thru screens. In 2016, we expect to see adoption increase and restaurants to use technologies in new, dynamic ways.”

 

KFC UK Licenses APT’s Test & Learn Software

September 8th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on KFC UK Licenses APT’s Test & Learn Software)

APT recently announced that KFC UK and Ireland has signed an agreement to license APT’s Test & Learn ® for Sites software to test business initiatives across its restaurants. KFC UKI also uses APT’s Test & Learn ® for Customers software to optimize their customer-targeted initiatives. In the press release, Paula MacKenzie, Chief Finance and Development Officer at KFC, remarked, “APT helped us take our culture of innovating through conducting ‘business experiments’ to the next level, making it more accurate, efficient and process-driven. We are already in the process of designing new tests using APT’s software and are looking forward to analyzing many other high-value initiatives.”

From Pizzas To Cocktails The Data Crunching Way, APT Featured in BBC

August 18th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on From Pizzas To Cocktails The Data Crunching Way, APT Featured in BBC)

An article in BBC discusses how Pizza Hut Restaurants UK is using APT’s Test & Learn ® software to help them make data-driven decisions, including for their large remodel investments and menu changes.

White Castle Continues to License APT’s Software

May 27th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on White Castle Continues to License APT’s Software)

APT recently announced that White Castle renewed its partnership with APT and will continue to license APT’s Test & Learn ® and Menu Analyzer software solutions. Mike Tolle, Director at White Caster, remarked, “Beyond significantly enhanced analytic accuracy, the speed and automation APT provides enables us to analyze and act based on our tests rapidly. We’re able to see results of our actions in nearly real time, which greatly increases our ability to roll out strategies that improve guest experience and profits right away.”

California Pizza Kitchen Continues to License APT’s Test & Learn Software

May 20th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on California Pizza Kitchen Continues to License APT’s Test & Learn Software)

APT recently announced that CPK has decided to renew its partnership with APT and will continue to license APT’s Test & Learn ® software. CPK will use the software to evaluate, tailor, and target initiatives designed as part of its “Next Chapter,” including new menu options and customized offers. CPK’s Katie Anderson, SVP of Finance, commented, “APT’s Test & Learn ® software enables us to accurately evaluate new ideas on a broad range of metrics. Using APT, we are able to determine which location types and guest segments respond best to specific initiatives.”

 

Pizza Hut Puts Big Data on the Menu

March 19th, 2015 | Posted by Sarah Griswold in Restaurants - (Comments Off on Pizza Hut Puts Big Data on the Menu)

Techworld discusses Pizza Hut Restaurants’ decision to license APT’s Test & Learn ® and Menu Analyzer software. The article notes that Pizza hut will “use APT software to analyze capital investment, pricing, promotion, marketing and operations.”