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Costa Coffee Licenses Test & Learn Software

November 22nd, 2013 | Posted by Casey Corman in Restaurants - (Comments Off on Costa Coffee Licenses Test & Learn Software)

Computing Magazine recently featured an article about how Costa, one of the world’s largest coffee chains, is using APT’s Test & Lean software to make more profitable decisions. Here’s the link to the article: http://www.computing.co.uk/ctg/news/2307097/costa-selects-analytics-firm-apt-to-sharpen-up-its-decision-making

A short preview of the article is below:

Matthew Price, finance director at Costa, said that it was “critical” for the coffee chain to have the best tools in place to quickly generate insights that create value for the business.

“APT is instrumental in improving the analytic rigor and speed with which we make decisions on store investment and the right range of products,” he said.

“The ability to automate complex analytic processes has not only provided more accurate decisions, but it has significantly decreased the time required to understand the impact of each new idea,” he added.

 

Solving Big Data Challenges

November 1st, 2013 | Posted by Casey Corman in Restaurants - (Comments Off on Solving Big Data Challenges)

In a recent Wall Street Journal article, Dr. Jordan of Penn State’s Smeal College of Business, discusses the challenges of Big Data for companies. APT’s software suite has been designed to solve many of the challenges outlined in the article, as evidenced by the more than 100 leading organizations that leverage APT daily. (more…)

The APT Index

September 19th, 2013 | Posted by Casey Corman in Restaurants - (Comments Off on The APT Index)

APT SVP Mark D’Agostino talks about how the APT Index can map retail and restaurant activity down to the micro-geography level.

How White Castle Used Test & Learn to Launch a New Sandwich

August 30th, 2013 | Posted by Casey Corman in Restaurants | Restaurants - (Comments Off on How White Castle Used Test & Learn to Launch a New Sandwich)

APT client White Castle was recently featured in an Information Age article about using Test & Learn to inform business strategy. In the article, Kim Bartley, White Castle’s VP of Marketing, said that by using APT’s Test & Learn software, “[White Castle] can stop something that isn’t a good idea and prevent it from rolling out across the entire enterprise.” Additionally, Bartley added that “we are using APT in as many ways as we can. I think we’ve just tapped the surface.”

Click here to read the article.

How Restaurants Can Use Big Data to Make Bigger Profits

May 21st, 2013 | Posted by Casey Corman in Restaurants | Restaurants - (Comments Off on How Restaurants Can Use Big Data to Make Bigger Profits)

APT CEO Anthony Bruce discusses recent trends in Big Data analytics.

P.F. Chang’s Licenses APT’s Test & Learn Management System

December 20th, 2012 | Posted by Casey Corman in Restaurants - (Comments Off on P.F. Chang’s Licenses APT’s Test & Learn Management System)

Applied Predictive Technologies (APT) announced that P.F. Chang’s China Bistro, Inc., operator of P.F. Chang’s China Bistro and Pei Wei Asian Diner, has signed an agreement to license APT’s Test & Learn Management System™. P.F. Chang’s will use APT to test strategic and tactical initiatives across its network of nearly 400 polished casual dining and quick-casual restaurants.

Read more about it here.

APT in Less than 3 Minutes

November 2nd, 2012 | Posted by apt_callyn in Restaurants - (Comments Off on APT in Less than 3 Minutes)

Learn more about how APT is helping companies harness their Big Data to accurately measure the profit impact of pricing, marketing, operations, and capital initiatives, tailoring investments in these areas to maximize ROI.

How Restaurants Should Profitably Innovate

October 15th, 2012 | Posted by Casey Corman in Restaurants - (Comments Off on How Restaurants Should Profitably Innovate)

Restaurant executives often struggle with the question: should we continue to do what we know best or should we launch new, innovative initiatives? In a recent QSR Magazine article titled “Innovation or Core? Try Both,” author Denise Lee Yohn suggests that restaurant executives shouldn’t have to choose between their traditional core competencies and higher-risk ideas – in fact, she argues, “not only is it possible [to do both], it is necessary.” (more…)

Catering to the Millennial Generation: What Really Drives Success?

May 17th, 2012 | Posted by Casey Corman in Restaurants | Restaurants - (Comments Off on Catering to the Millennial Generation: What Really Drives Success?)

Generation Y, better known as “Millennials,” are 18-34 year old individuals who are self-described as tech-savvy and progressive.

One of the latest challenges for the restaurant industry is trying to determine how to better cater to this segment. Should messaging be different? Do they like different foods? Do restaurants need to project a different atmosphere? A recent article in Nation’s Restaurant News suggests the answer to many of these questions is probably yes. But to what extent should restaurants focus their energy and resources on driving incremental Millennial traffic? (more…)

APT SVP Jonathan Marek comments on Cloud Technology, Big Data in QSR Magazine

May 1st, 2012 | Posted by apt_callyn in Restaurants - (Comments Off on APT SVP Jonathan Marek comments on Cloud Technology, Big Data in QSR Magazine)

APT’s Jonathan Marek was quoted in the May issue of  QSR Magazine discussing how technology is helping restaurants “streamline operations and make sense of all the data they’re collecting.”

Check out “Your Place in the Cloud:” http://www.ourdigitalmags.com/publication/?m=11373&l=1&p=153