Computing Magazine recently featured an article about how Costa, one of the world’s largest coffee chains, is using APT’s Test & Lean software to make more profitable decisions. Here’s the link to the article: http://www.computing.co.uk/ctg/news/2307097/costa-selects-analytics-firm-apt-to-sharpen-up-its-decision-making
A short preview of the article is below:
Matthew Price, finance director at Costa, said that it was “critical” for the coffee chain to have the best tools in place to quickly generate insights that create value for the business.
“APT is instrumental in improving the analytic rigor and speed with which we make decisions on store investment and the right range of products,” he said.
“The ability to automate complex analytic processes has not only provided more accurate decisions, but it has significantly decreased the time required to understand the impact of each new idea,” he added.