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The Future of Customer Data for Restaurants

August 5th, 2015 | Posted by Mckenzie Harper in Restaurants | Restaurants - (Comments Off on The Future of Customer Data for Restaurants)

APT SVP Jonathan Marek discusses the growing importance of collecting and generating insights from customer data. Watch this video to hear his thoughts.

APT Index: March Same-Store Restaurant Sales Increase [+3.5%]

April 13th, 2015 | Posted by Mckenzie Harper in Restaurants | Restaurants - (Comments Off on APT Index: March Same-Store Restaurant Sales Increase [+3.5%])

APT today announced that the APT Index of in-store restaurant sales for March 2015 increased [+3.5%] compared with March of last year, as Americans’ view of the economy reached an 8-year high. APT Index quick-service restaurant sales increased [+6.2%], and APT Index full-service restaurant sales increased [+1.6%]. Click here to read the full report.

APT Index: February Same-Store Restaurant Sales Increase [+3.5%]

March 10th, 2015 | Posted by Mckenzie Harper in Restaurants | Restaurants | Restaurants - (Comments Off on APT Index: February Same-Store Restaurant Sales Increase [+3.5%])

APT today announced that the APT Index of in-store restaurant sales for February 2015 increased [+3.5%] compared with February of last year. The increase was driven by an increase in check size [+4.4%]. The APT Index of Quick-Service Restaurant sales increased [+5.5%] and the APT Index of Full-Service Restaurant sales increased [+2.2%]. Click here to read the full report.

What’s on tap for restaurants in 2015?

January 15th, 2015 | Posted by Admin in Restaurants - (Comments Off on What’s on tap for restaurants in 2015?)

In 2014, more restaurants introduced digital ordering, new labor laws caused executives to re-evaluate their staffing models, and restaurants continued to focus on growing sales in slower dayparts. In 2015, we expect the importance of digital to grow, enabling restaurants to focus more on offering customizable options and sending targeted offers to their guests. Meanwhile, as restaurants continue to streamline their menus, new calorie laws will likely lead to healthier options and new menu layouts. From 15 years of experience working with top restaurant organizations, here are key trends for restaurants this year. (more…)

Competing with Fast Casual

August 6th, 2014 | Posted by Casey Corman in Restaurants - (Comments Off on Competing with Fast Casual)

APT SVP Jonathan Marek says that fast casual has been the single most important secular trend in the restaurant industry. Watch this video to hear his thoughts.

What Digital Ordering Means for Restaurants

July 18th, 2014 | Posted by Casey Corman in Restaurants - (Comments Off on What Digital Ordering Means for Restaurants)

In a recent article for Chain Store Age, APT SVP Jonathan Marek discusses how digital ordering is impacting the restaurant industry. He also discusses questions that arise as a result of digital ordering, and how Test & Learn can help restaurants confidently answer these questions. Click here to read the article.

What Digital Ordering Means for Restaurants

May 14th, 2014 | Posted by Casey Corman in Restaurants | Restaurants - (Comments Off on What Digital Ordering Means for Restaurants)

GrubHub’s recent public offering and rapidly growing user base (~4 million active users) is generating increased interest in understanding how online ordering will impact the restaurant business. APT’s recent survey of our restaurant customers shines light on the increased attention restaurants are placing on online ordering: restaurants reported that online & mobile ordering comprised 31% of all tests within operational initiatives in the last year. (more…)

APT Launches Restaurant Index; Comps Fall 0.6% in February

March 20th, 2014 | Posted by Casey Corman in Restaurants - (Comments Off on APT Launches Restaurant Index; Comps Fall 0.6% in February)

Applied Predictive Technologies (APT) today announced that U.S. restaurant sales for the month of February fell [-0.6%] nationwide. But despite the overall February decline, the APT Index, which compares this year’s sales to the same period last year, indicated a “polar thaw” as increasing temperatures were followed by an increase in sales comps.

In the first half of February (2/1 to 2/14), the average temperature was 35°F and sales comps were [-2.2%]. However, in the second half of the month (2/15 to 2/28), average temperature climbed to 43°F and sales comps grew to [+0.9%].

The APT Restaurant Index enables restaurant executives to understand their “true comps.” Instead of simply looking at year-over-year changes, restaurant organizations can now compare each of their location’s sales to restaurant performance in the area surrounding their locations. These insights enable executives to understand if their restaurants are actually under- or over-performing, adjusting for local market factors outside of the control of decision-makers.

Click here to read the full story.

Pizza Hut Tests Tablets

March 4th, 2014 | Posted by Casey Corman in Restaurants - (Comments Off on Pizza Hut Tests Tablets)

Pizza Hut is joining other large restaurant chains in testing interactive tablets for ordering and payments. As we’ve written about in the past, there are numerous potential implications of rolling out new guest-facing technologies, and Pizza Hut is smart to test before risking investments in tablets network-wide.

Skylark Group Licenses APT’s Test & Learn Platform

February 27th, 2014 | Posted by Casey Corman in Restaurants - (Comments Off on Skylark Group Licenses APT’s Test & Learn Platform)

APT announced today that Skylark Group, Japan’s largest operator of family-style restaurants, has licensed APT’s Test & Learn software to test a variety of critical business issues, including promotions, pricing, newspaper inserts, and remodels. This announcement highlights the growing internationalization of scientific business experimentation: Skylark joins such global restaurant leaders as McDonald’s APMEA, Costa, and Subway who also license APT’s software.

To read more details about Skylark’s partnership with APT, please click here.