The QSR, fast casual, and casual dining businesses are full of ideas to improve profits. Not surprisingly, many require spending money to make money. From opening new restaurants to remodeling existing ones, from introducing new menu items to taking price, from buying TV advertising to running in-market promotions, any new program that works across a large network of restaurants can generate a lot of cash. Unfortunately, the opposite is also true – a new program that does not live up to expectations can have a devastating impact on profits if it is rolled out across the network and fails.

Why take risks based on guesswork? Instead, you can determine the true impact of any proposed restaurant initiative by intelligently testing it in some locations before implementing throughout the entire restaurant network.

That is exactly what APT’s Test & Learn approach does. It identifies management actions that are most successful in improving performance, evaluates their impact, and helps executives make better, more accurate decisions about whether and how to move forward with new concepts.

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